This event is part of a national initiative conducted between AIMIA and Austrade to further the growth of the digital and creative industries for companies with a global reach, particularly with US expansion:

The US is the largest creator and consumer of online media and entertainment in the world, with a stream of content companies targeting over 300 million consumers.

By 2012 online communities will be the driving force for innovation. Specifically, within the US, interactive marketing spend will grow from $16 billion in 2009 to nearly $55 billion by 2014, with social media expected to have a compounded annual growth rate of 34%, growing from $716 million to nearly 3.1 billion.

To find out how you can expand into the US, attend a seminar near you

The US-based Austrade team is bringing US new media experts to Australia to guide you through what’s happening in this exciting market and present current business opportunities

• Hear about US business opportunities available to Australian companies in creative industries
• Understand the impact of media, technology and entertainment convergence
• Learn how you can impact the digital media sector to drive profits, and succeed and sell your services into this market
• Understand the various trends in social media including mobile and branded entertainment
• Hear from case study speakers on distribution platforms, measurement and how to run an efficient company with online tools
• Network with others who are currently operating in or who are considering joining the market.

Download the event brochure for more information, including speaker profiles: http://www.austrade.gov.au/ArticleDocuments/1417/USA-Social-Media-Seminar-Brisbane-2010-Event-Brochure.pdf.aspx

Those working in the creative industries should look into attending:

• Music businesses such as record labels and publishers
• New media companies including web entertainment, start-ups and social media, interactive, and e-learning.
• Developers looking to bring their product to market
• Post production and film services companies
• Consumer brands that are interested in promoting themselves through social media
• Content producers such as animators
• Advertising and digital agencies.

See you there!