Ah, finally I can start blogging via my iPhone!

Terry Cutler now doing introduction - mainly about the mainstreaming of the ARC Centre of Excellence for Creative Industries and Innovation. How to make the Centre more relevant within the wider public space - ie emerging creative practice in businesses, the creative workforce. Terry is seeing web 2.0 as the main flagship where issues such as these will establish relevance within the creative ecosystem. Sustainability depends on how Centre is seen within the wider commnity.

Terry now introducing Peter who has observed from afar... work from first principles and use pragmatic problem solving. Who is the audience? Whose audience are we mainstreaming from? Stuart (Cunningham) identified various public spheres. What are the key messages to be communicated? Where is the convergence of interest? Address the need of the stakeholder group and identify opportunities for partnership. Kim Anderson - her role in trad broadcasting and film industry contributes to board. Next discussion is role of the brand but without obstructing or conflicting with various partners.

There is the emerging new and social media which needs to be looked into.  Rather than moral panics for extreme and rare cases. We need to leverage the positive aspects. There is thinking within the Centre that would contribute regarding this. The big issue is to provide the economic case regarding NBN.

Kate Morrison now talking about an ideas jam session that was held in June. Ideas were presented and voted on.

Ideas from the Jam Session included:

• An increased focus on creative production process
• The next stage of innovation
• Research, thinking and policy
• CCI consulting
• Australian culture online
• Mainstreaming through media (via media training workshops)

There was a long tail of contributors - similar to contributing via online media due to decreased barriers to entry. Themes for moving forward - web applications, academic mainstreaming, tools and rpositories, house in order, long term positioning, NBN policy framework.

Good discussion, points being made etc regarding the outcome of Kate's (consultant from Vulture Street Innovation Software & Services). There are also feedback about the proccesses and mechanism of putting ideas forward via the ideas jam session.